How It All Began

New Moon Kitchen was born when Eden Hertzog was fresh out of high school, trying to figure out what to do with her life. A passionate vegan baker who held a part-time baking job throughout her last years of high school, she decided to try selling her baked goods as a way to make some cash for a trip to California. She originally named the company “Eden’s Edibles” and her dad delivered the goods across town from the back seat of his car. The products were an instant hit, and before she knew it, Eden had herself a little business she had never formally planned for. Sometimes life figures it out for you… She’s also, still, just saving money for trips to California.


Collage of photos

New Moon has evolved greatly, over many years, yet the seed of its beginnings stay intact. We bake because we love to create good food, and we grow because it’s a fun adventure to run a business. New Moon’s mission is to make people happy; from the bakers that mix the doughs, to the folks that eat the cookies, and in between – all the people that make it possible for a business to be something good in the world. We love to grow, and are always looking for new and exciting ways to get our cookies out into the world.


We believe that everyone deserves cookies, and for everyone to enjoy our cookies, it means we have to cover all the bases that would get in the way of that yummy moment when one gets to bite into a cookie. Whether you have a wheat sensitivity, require gluten free foods, have nut, peanut or egg allergies, are lactose intolerant, vegan, or keep kosher – we’ve got your back.

Our Toronto facility is completely free of all dairy, eggs, nuts, and peanuts. We are certified kosher parve which means none of our ingredients have ever touched manufacturing lines with dairy present. All of our suppliers have been audited for their status as nut and peanut free, to ensure none of our ingredients have come into contact with nuts or peanuts. We are proud to call our treats school safe.

If you have any questions or concerns, please get in touch.